Problem:

Coca-Cola, a global beverage giant, aimed to rejuvenate its digital presence to resonate with a tech-savvy audience. They sought to create a holistic digital strategy that would not only enhance consumer engagement but also align with their timeless brand values.

Objectives:

• Increase digital engagement among millennials and Gen Z.

• Develop interactive campaigns that reflect Coca-Cola's brand identity.

• Foster a sense of community and brand loyalty.

Work Done by the Agency:

Our team collaborated closely with Coca-Cola to craft a multi-platform strategy that blended engaging content with innovative technology. We launched augmented reality (AR) campaigns, leveraging QR codes on bottles to unlock interactive experiences. Social media contests encouraged user-generated content, and we launched a podcast series celebrating stories of positivity and togetherness.

Results:

• 50% increase in social media engagement among target demographics.

• AR campaign reached 5 million unique interactions within the first month.

• Podcast series gained 1 million listens, establishing a loyal listener base.