Problem:

Puma, a renowned sportswear brand, aimed to bolster its e-commerce presence and connect with digitally savvy consumers. They needed a cohesive strategy to engage customers at various stages of the sales funnel and distinguish themselves in the competitive sportswear market.

Objectives:

• Enhance e-commerce sales and revenue.

• Differentiate brand identity in the digital landscape.

• Increase customer engagement and loyalty.

Work Done by the Agency:

We executed a comprehensive digital transformation, redesigning Puma's e-commerce platform for a seamless user experience. We launched targeted social media campaigns, including athlete collaborations and influencer partnerships. We also implemented personalized email marketing and retargeting strategies to re-engage potential customers.

Results:

• 40% increase in online sales within the first six months.

• 25% surge in website sessions, with a reduced bounce rate.

• 15% growth in email subscriber base, facilitating direct customer engagement.